Very Very Versace

Donatella Versace premiered her full collection (clothes, shoes & jewellery) for h&m this morning, a little under a month before it hits 300 stores worldwide on 17 November.

Obviously hoping for the same tremendous response from Lanvin's own collaboration this time last year, it seems Versace had the same aim for their affordable wear: create garments that look like their typical brand. We all love a little Versace vavavoom – the prints, the brights, the florals and the sparkles – but taken too literally, and it can look like a hot mess. 

This collection is great: it's marketable, attractive and fun. But it's as if they sat down, brainstormed all the Versace stereotypes, and designed them. Nobody wants to look like Versace – they want to be Versace. Had this been more like their usual design process, it may have been more believable and true to the brand, instead of a replica. 

And Donatella even admits it:

 "The collection for H&M is the essence of Versace. For the collaboration we've brought back from the archives, as well as from more recent collections, some of the icons of Versace, such as the bright prints, the Greek key and daring cuts. I can't wait to see how H&M's wide audience will make these pieces their own."

Do these tropical leggings remind anyone else of Jlo's Grammy Versace gown in 2000?